It’s all about the end-users

Building upon my years as a designer, I’ve discovered that while my job positions have been tremendous learning experiences, immersing myself in personal SaaS projects has added unparalleled depth to my expertise. With over 3000 customers in 3 years, direct engagement methods such as video calls, heatmaps, and surveys have profoundly shaped my understanding of end-user perspectives. This hands-on involvement has not only refined my design thinking but also fostered an empathetic and user-centric approach.